On average, Korean brands have new releases and collaborations every month whether it’s new packaging, new formulas, additions to existing lines or a completely new line itself. For the Korean makeup and skincare giant ETUDE HOUSE, whenever an entire collection is released, they often have promotional prices. One of their current promotional events is the Enamel Look for Fall/Winter 2016. Essentially, they chose three shades from their Dear My Enamel Lips-talk and Eyes-talk releases and combined them into a package at a discounted price.
There are three different looks, each with a lipstick and eyeshadow:
My review on the Etude House Dear My Enamel Lips-talk can be found HERE.
When purchased together, you get 30% off the retail price. You can also purchase the lipstick and eye shades separately at 20% off.
I’ll be reviewing three shades from the Dear My Enamel Eyes-Talk, a softly melting eyeshadow with high colour pay-off and long-lasting effects. There are 12 shades in this line which are separated into 5 categories based on colour undertone: Beige (BE), Brown (BR), Orange (OR), Pink (PK) and Red (RD).
These come in a clear acrylic case with snap closure and silver embossed letters on the lid. I adore the simple yet elegant lace pattern on the product itself which ties it nicely to the Dear My Enamel collection (this print is also featured on the Lips-talk tubes). Each shade currently retails at 6.80 USD each.
RD 301 Berry Berry Vitamin – A vibrant cool-toned red.
Honestly I think this is such a nice shade … FOR LIPS. I don’t tend to wear bright reds on my lids; however, I must admit it ties in nicely with a bold red lip – especially if you use it as a transition colour with the slightest sheen peeking through.
OR 201 Afternoon Tea – A grapefruit peachy shade with satin finish.
Such a feminine shade with a slight innocence to it. This shade actually melds very nicely with RD 301 and also as a blush. Because there is a slight shine to these shadows, Afternoon Tea can work as an all over lid colour.
PK 002 Lover of Sun – Golden sand with the slightest pink undertone.
I love this shade for everyday. It brings attention to the eyes in a very natural way.
This is a new eyeshadow texture from Etude House which they claim to be a “melting shadow” – shadow that keeps colour fresh without creasing for long hours compared to cream shadows. The texture is very creamy to the touch yet you can also tell it’s made from a powder form. If I had to compare… it’s very similar to the L’Oreal Infallible eyeshadow pots (reviewed HERE).
These blend very nicely on the lids without any tug or pull. I would highly recommend using your fingers to get the best effect from these shadows rather than a brush. I have dry lids so these do last all day. If you have oily lids, I’d definitely put an eyeshadow primer first.
In all, another fun collection from Etude House. I love how the eye shades compliment the lip shades previously released. I’m not too fond of RD301 since I won’t be wearing it on a daily basis but the formula itself gets a thumbs up. I’m interested in more brown and earthy shades such as BR402 and RD302 and will be looking to purchase those!
Here with another launch from Etude House, the Dear My Enamel Lips-talk moisture lipsticks!
Quick overview courtesy of Etude House:
With the hybrid of moisturizing effects and beautiful vivid colors, the Enamel Lips Talk will leave your lips dead-skin-free and smooth for a long time.
I have always suffered from dry and flakey lips which is why I used to always opt for lip glosses or just pure lip balm. In recent years, the beauty community has advanced tremendously in lip care and lip innovations which allow those with dry lips like me to enjoy colour once again. Lipsticks are now infused with moisturizing and enriching ingredients to, if not keep your lips luscious throughout the day, at least prevent drying out the lips. However, one downfall from moisturizing lip products is the lack of colour longevity – not only do they transfer, they fade after a few sips of water.
With the launch of Etude House’s Dear My Enamel Lips-talk, I am pleasantly surprised to find a new lip product that will accompany me through the harsh Canadian winters.
These lipsticks combine the vivid colouring from a traditional lipstick with the moisturizing shine from a lip gloss. Available in 20 shades from Beige and Orange to Pink and Red. Each tube contains 3.4g / 0.11oz of product housed in a cute baby pink plastic case with snap closure retailing at 24 USD each (recently reduced to 12.60 USD).
I have three shades to review for you today: Beige (BE) 101, Orange (OR) 205 and Red (RD) 306.
BE 101: there are two shades under the beige category (BE 101 & 102) which contain more brown neutral tones compared to the rest of the collection. BE101 is the lighter of the two and gives your lips a very natural MLBB finish.
OR 205: there are four shades under the orange category (OR 203, 204, 205 & 206) which are the coral toned lips. I tend to not veer towards coral lips because they don’t flatter my skin tone and OR205 is quite orange. I can’t wear this lip alone but I do enjoy layering it with other red or neutral lipsticks for a gradation effect.
RD 306: comprising the majority of the Enamel Lips-talk collection, there are 8 Reds in total (RD 301-308). These shades make up the darker side of the spectrum and are especially fall-appropriate. RD 306 is a mid-toned red with blue undertones.
True to its claim, all three of these lipsticks feel very moisturizing on the lips and diminish any flakiness you may have (even after exfoliating). They don’t settle in the lines and dry to a demi-gloss finish. The flat tip of the lipsticks make application a tad more challenging compared to traditional pointed tips (similar to Tom Ford Moisturecores) but apply smoothly nonetheless. If you want to use a lip brush, you can. If you want to dab on some colour, you can. If you want to layer it on top of another shade, you can. I love the versatility of this because no matter how you choose to apply it, it keeps your lips looking moisturized and feeling great.
The Etude House Enamel Lips-talk lipsticks take about 5 minutes to fully set (you could always put a tissue overtop the lips and brush some loose powder to remove the shine). All three shades are fairly opaque even on my pigmented lips and last around 3 hours. These will fade with any food or drink intake. I didn’t notice any feathering during wear but these lipsticks do stain your lips (especially the red). It took a lot… and I mean A LOT of effort to remove the swatch stains from my pale arms!
In all, I’m getting more and more sold on Etude House lip products. Their formulas are hydrating and flattering on the lips. My favourite shade from the three is BE101 and I’m very tempted to get BE102 and some from the Pink and Red categories!
Etude House released their new fall collection in Korea last month: Pink Skull Collection. The new collection features a chic and funky style which is slightly different from their usual cute and playful existing lines. Etude House has been rebranding their image since 2016 and I can’t wait to see what they have planned for 2017!
The Pink Skull collection embraces a strongly chic, stylish and bright edgy pink theme. The entire collection is comprised of:
2 x “Pink Skull Color Eyes” Eyeshadow Palettes (#1 Lovely Skull & #2 Funky Skull)
2 x “Pink Skull Twin Shot Lipstint” Dual Lip Tints (PK003 Pink x Pumpkin Shot & RD304 Funky x Skull shot)
2 x “Pink Skull Cream Blusher” (#1 Skull Rose & #2 Funky Pink)
2 x “Pink Skull Curl Fix Mascara” (in black and brown)
1 x “Pink Skull Curl Fix Mascara Long Lash” (currently sold out on EH)
1 x “Colourful Scent Eau de Perfume”
3 x Nail Polishes (currently sold out on EH)
If you choose to purchase your items through www.etudehouse.com (ships internationally), they currently have promotions of 10% off single items, 20% off eye kits (eyeshadow & mascara), and 30% off face kits (eyeshadow, mascara, lip).
I will be reviewing two items today: eyeshadow palette in #1 Lovely Skull and twin shot lip tint in RD304 Funky x Skull shot.
Pink Skull Color Eyes #1 Lovely Skull
Housed in a rectangular plastic case with clear top and snap closure, this lightweight palette is both travel friendly and perfect to display on your vanity. I love the cute skull design with heart eyes and also the heart embossing on each individual shadow. Compared to #2 Funky Skull, Lovely Skull features a much warmer variety of shades with 3 shimmers and 6 mattes.
I’ve tried Etude House eyeshadows in the past and I’d say the formula is very similar. Compared to western brands, I find korean colour makeup is more subtle with a soft wash of colour. The colour intensity also varies in this palette depending on the shade chosen. I adore the three shades in the upper right corner. I find they are perfect for every day with a hint of shimmer to bring light to the eyes. I have a light skin tone which varies between fair-light to light-medium depending on the season. I an currently in the middle of that spectrum and all of these shades appear on my skin. #1 is a almost purely shimmer with a slight cream undertone. I find #8 to be a very nice dusty rose and #5 is a sweet pink that applies more naturally on the skin than it appears in the pan.
There is medium powder kick-up with a brush, similar to Too Faced shadows. Most of the shades blend flawlessly aside from #7 and #9which requires a bit more work. In terms of longevity, I noticed minor fading after 4 hours without an eyeshadow primer; however, the palette is very convenient to bring with for touch-ups (it doesn’t have a mirror though). The shadows fade naturally without creasing on my lids even without a primer.
Retailing at 20.52USD for BOTH eyeshadow palettes (10.26 each), it’s a pretty good deal. If you enjoy Pink/Brown makeup looks (which I find appropriate for winter months), I believe you will enjoy this one!
When I saw this in the box I thought I’d never wear that insanely sparkly tube of darkness. Then I swatched it and thought hmm… this isn’t too bad… and when I tried it on my lips Yes. This will work!
While the Mousse side has a very smooth and opaque deep pink that supplies most of the colour and minor gloss, the Pearl Tint offers the extra shine and sparkle with a purple undertone. Layered over each other, it forms a luscious glossy lip. On days where I don’t want such an intense look, I pat a bit of the Mousse on the inner lip, blend it out as a gradient then add the Pearl Shot on top. Because the Mousse also leaves a stain after removal, sometimes I deliberately remove the colour and apply a gloss over the stain.
The two ends have different applicators with the mousse side shaped more like a paddle with rounded contours for ease of application.
Overall, I was most pleasantly surprised with the lip tints. I haven’t tried lip products from Etude House in the past but I will definitely experiment more with them from now on.
Are there any items from the collection that caught your eye?
Until next time,
The items featured in this post were KINDLY SENT TO ME BY THE ETUDE HOUSE GLOBAL TEAM FOR REVIEW CONSIDERATION; HOWEVER, AS ALWAYS, ALL OPINIONS EXPRESSED ARE UNBIASED, GENUINE, AND MY OWN.
ETUDE HOUSE is a very popular South Korean cosmetics brand mainly known for their cute packaging and affordable assortment of colour beauty products. Owned by Amore Pacific, the brand has been expanding its global outreach and can be considered one of Korea’s makeup giants. It’s been a year or two since Etude House first launched their Play 101 series which gained much fame from their versatility. A single pencil was no longer limited as an eyeliner – it doubled as an eyeshadow, a concealer, a lip liner, a blush… basically anything and everything. Using a similar formula, Etude House has launched their Play 101 Blending Pencils to compliment the best-selling Play 101.
Disclaimer: As part of Etude House’s Global Pink Bird Program, I was sent the following products for review consideration; however, as always, all opinions expressed are unbiased, genuine, and my own.
For those who are unfamiliar with the Pink Bird Program, it is a blogger and influencer program where Etude House sends a box each month to highlight their newest launch. The Pink Box of July features the newly launched Play 101 Blending Pencil Sweet Box which is a collaboration with Dear My Universe, a Korean fashion brand popular among Korean girls.
Play 101 Blending Pencil in #5
Play 101 Blending Pencil in #20
The Universe Bag is a navy blue drawstring pouch with a heart-shaped planet embroidery on the front. The material itself feels sturdy and will definitely hold some weight without deforming. For the purpose of this review, I will be focusing on the ETUDE HOUSE Blending Pencils in shades #5 and #20.
The entire Play 101 Blending Pencil Collection features 25 toned-down moody colours for eye, cheek, and lip.
There are four textures:
Creamy: like soft cream, it delivers smooth drawing and natural blending. Useful for eye base, contouring and shading, concealer, or eyebrows. (SHADES 2-10, 14, 15)
Jewel: it delivers a twinkling effect with pearls. May be used as eye shadow, highlighter, or lower eye makeup depending on the colour. (SHADES 1, 11-13)
Velvet: the velvet-soft matte texture delivers soft and clear application and delicate colours. Useful as blusher and for gradient lips. (SHADES 18-20, 22-25)
Jelly: it delivers a dewy and glossy finish to make fuller lips and can be used as a blusher to apply on the cheeks and other wider parts of your face. (SHADES 16, 17, 21)
You can think of shades 1-14 to be geared towards eyes, contouring and brows whereas 16-25 are red-tones mainly for the lips and cheeks. Shade 15 is unique and doubles as a concealer or to blur the lip lines before applying a lip shade on top.
These pencils claim to be smudge-free with long-lasting adherence (except Jelly textures). These sticks are housed in a lightweight plastic tube with a twist-up mechanism. Unfortunately, they don’t come with a built-in sharpener similar to the original Play 101 Pencils (or Marc Jacobs Beauty Highliner Gel Eye Crayons); however, since these are blending pencils, a sharp tip isn’t that important.
They retail for $9.80 USD each and are currently on sale at www.etudehouse.com for $6.86 USD.
Each pencil weighs 14g and contain 1.1g / 0.04 oz (shades 1-14) or 0.9g / 0.03 oz (shades 15-25) of product.
For comparison, Laura Mercier Caviar Eye Sticks and NARS Velvet Shadow Sticks contain 0.05 oz of product retailing at several times the price.
If you’ve been following me on Instagram (takaraboxx) , you must know I adore eyeshadow sticks. Someday I will collect every single shade – I love them that much. They’re convenient, effortless, and perfect on-the-go. If you aren’t a morning person and you find yourself rushing out the door, I would definitely purchase at least one. It’s great to apply all over the lids then blend with your finger. When I saw Etude House launching these Blending Pencils, I was beyond thrilled. I have high expectations of eyeshadow sticks because I’ve tried so many. It feels tough to base my thoughts on the entire collection based on one shade and one texture alone, but I have tried ETUDE HOUSE in the past and their formulas were quite consistent.
Shade #5 is a creamy matte warm brown. It reminds me of milk chocolate with some splashes of orange. Application was easy – it glides on the lids without tugging on the skin. The formula tends to dry more quickly than other cream shadows I’ve tried so your play time is somewhat limited. If you tend to pack on all different eye colour sticks then blend it at the end, you may find blending the shades together more difficult. When applying this, I put 2-3 strokes on the lid then blend it immediately with my finger for a flawless gradient.
What I love about EH Play 101 Blending Pencil is how it dries very matte yet doesn’t crease. The texture is very similar to an eyeshadow base and allows any other powder shadow you apply on top to really adhere to the lids and enhance their colour. I’d love some lighter neutral shades to use as an eyeshadow base – #5 is a tad too orange for my skin tone.
This shade in particular lasted 4.5 hours before fading with a tinted remnant after a 9 hour day. I have noticed though that if you really pack on the colour, once it sets, it doesn’t budge. Water alone won’t wash off the colour.
Shade #20 is a matte/velvet tomato red that actually looks very similar to the nail shade “Espadrilles” by Chanel with tints of orange. There was some tugging on the lips when applying the lip pencil but it went on fairly evenly. The rounded edges and small tip made precise application a breeze. The formula tends to be on the drier side and I would highly recommend exfoliating your lips before applying the lip colour as it tends to settle into the lines and dry areas.
If you don’t eat or drink, the lip colour can last several hours; but it definitely fades after a meal.
In all, I am impressed with the Etude House eye colour shade in #5; however, I would have liked more from the lip product. If you decide to try out this line, I recommend the eye shades (1-14). I think the Jelly texture lip products would have suited me more as I prefer glossy natural lips; nevertheless, shade #20 is a very pigmented and matte alternative.
– Kelly (takaraboxx)
This box was kindly sent to me by the ETUDE HOUSE GLOBAL team for review consideration; however, as always, all opinions expressed are unbiased, genuine, and my own.